The Health & Wellness Institute, PC Official Independent Juice Plus+Distributor One of the most important priorities of the health of a nation should be the future - children. And with all of the stress that we face, it seems that nutrition is often placed down the list of priorities. Too often we wait until there is a problem with our health before we take action. Most everyone will face a health problem during the course of their life. Estimates are that about 1% of the population actually are proactive in prevention of disease based on the choices they make for a healthy lifestyle.  While billions of dollars are spent on research for curing sicknesses, diseases, and other ailments, the most important message is lost - and that is one of prevention. A healthy diet that consists of a minimum of 7 servings of fruits and vegetables each day is the first and probably most important step in prevention. It's simple, an easy message to deliver, and easy one to comprehend, yet it goes without action for most people. As easy as the advice is to give, and as powerful as the results could be, most of us fail at getting the minimum recommended fruits and vegetables each day. Whether we don't, can't, or won't, the fact is that we need the nutrients from a variety of fruit and vegetable sources. Hence, the vast market of health products that tout many health benefits that are offered to us today. Many people now are discovering the power of one nutritional supplement in Juice Plus+®. What is Juice Plus+?  It is not just one or several vitamins, but whole food nutrition from a variety of fruits and vegetables (7 and 8, respectively). NSA is the maker of Juice Plus, and it comes in a convenient easy-to-take capsule. But what are the differences in traditional vitamins or other supplements from that of Juice Plus+®? First, realize that there are literally hundreds of nutrients in whole foods. You don't see a list of vitamin, mineral, and nutrient content when you purchase a fruit or vegetable, because the list wouldn't fit on the orange, apple, spinach, or any of the many different fruits and vegetables. Second, these nutrients are obviously beneficial to our health or they would never exist in the first place. And finally, these plethora of nutrients do not work as well alone as they do together. This is why when you read the bottle of Juice Plus+ capsules, you will see the list of fruits and vegetables, not a list of vitamins or minerals. This is the same for all of the Juice Plus+® products - Juice Plus+ Complete, Chewables, Gummies, and Thins.  When you take any NSA Juice Plus product, you are getting the nutritional essence of the following fruits and vegetables:
Apple                                                Carrot Orange                                                Spinach Pineapple                                    Parsley Cranberry                                    Beet Peach	Kale            Acerola Cherry                        Broccoli            Papaya                                                Cabbage                                            Tomato                                            Barley                                              Oats
Here are some other important points to keep in mind that separate Juice Plus+® from the more traditional vitamins and supplements. First, Juice Plus provides the vast array of naturally occurring nutrients, vitamins, phytonutrients, enzymes, and what exists naturally in the whole food - even the fiber found in the whole raw fruit and vegetabe. So instead of a single vitamin or mineral that is most often made in a lab - synthetic - that is identical in structure to the vitamin or mineral in the whole food, you are getting the extract of nutrients from the food itself. Most vitamin supplements are chemically recreated in a lab and do not have anything close to the number of nutrients that exist in the whole food. NSA Juice Plus+ products do everything to be true to the method of extracting what Mother Nature intended for us and our health, and capturing the entire essence of what is in these variety of fruits and vegetables. Finally, what sets Juice Plus+ apart from the many supplements on the market today is the extensive research that has been performed - and published in peer reviewed Journals - on the product.  Institutions and Universities from all over the world have been involved in and implemented research and released results on these studies.  Here are some of the findings: Juice Plus + ... is packed with whole food nutrition; raises levels of antioxidants in the blood; lowers levels of lipid peroxides and homocysteine in the blood; helps enhance immune function, reduce DNA damage, and improve circulation; On a more scientific and credibility level, the Center for Advancement in Cancer Education has given Juice Plus+ its Seal of Approval.  The Seal of Approval has criteria that must be met in order to receive it, and they are:    1. First and foremost, the choice is made completely independent of the manufacturer’s financial support for the services of our organization. 2. The product must be safe and universally appropriate for human health. 3. The product must be proven effective, either by scientific research or clinical experience or both. 4. It must be consistent with the Center’s mission and goals. 5. The Center must have long-standing familiarity and broad experience with the product. 6. It must be produced or manufactured by a well-established company and be on the market at least three years. 7. The product must be fairly priced, and the company must value public benefit as much as corporate profits. 8. The company must use reputable marketing practices and materials. The Health & Wellness Institute, PC  |  PO Box 6794  |  Saint Louis MO 63144 Phone: 1-800-908-3001  |  Fax: 1-800-935-8002 Juice Plus+

Juice Plus+ Vitamin

-------------------------------------------------------- Description from a handout on juice
"Let Food be Your Medicine and Medicine Be Your Food" – Hippocrates
RARE if not UNHEARD of for a 100% whole food supplement…Studies published in several prestigious medical journals:
1. American Medical Review. Volume 2, Issue #4 April 1996.
2. Current Therapeutic Research. Volume 57, Issue #6, June 1996
3. Nutrition Research, Volume 19, #10, Oct. 1999
4. Integrative Medicine, Andrew Weil, MD, Volume 2, Issue 1, 1999

The following is a part capsules and gummies the abstract featured in Current Therapeutic Research: subjects consumed supplements of this concentrated fruit and vegetable powder in capsule form taken twice daily with meals for 28 days, with plasma samples taken at baseline and 7, 14, 21, and 28 days, after only 28 days, plasma antioxidant levels increased significantly (at least quadrupled): beta-carotene, lycopene, 2,046%; alpha-carotene, 119%; and alpha-tocopherol"

This product is NOT juice and is NOT a "magic bullet." It is however, just pure nutrition in the form capsules and gummies 4 gelatin capsules a day. Vitamins are fragmented substances, of which the body only assimilates 3% to 18% (because the body doesn't recognize them as food). The exact amounts to be taken and the effectiveness, if any at all, are unknown. The fruit and vegetable capsules, on the other hand, are a 100% bio-available (easily absorbed) whole food. They contain 17 capsules and gummies the most nutritionally dense fruits, vegetables and grains. The capsules contain antioxidants, enzymes, phytochemicals, plant vitamins, minerals, soluble and insoluble fiber and more. "NATURE IN A CAPSULE" Technology didn't alter the life-enhancing properties in these fruits and vegetables it only removed the water. With the water came almost all of the sugar, salt and the calories. This makes it an ideal supplement, even for diabetics who need this nutrition, but cannot tolerate the sugar. juice+ capsules contain only 4 calories per capsule.

A daily dose is 2 fruit juice capsules in the morning and 2 vegetable capsules in the afternoon or evening, with at least an 8 oz. Glass capsules and gummies water (preferably filtered water). juice+ gives the body over 10,000+ nutrient (at least 5-9 servings of organically grown, vine or tree ripened, enzyme active fruits and vegetables a day); working together synergistically to give the body the fuel it needs to heal itself from within and to run at optimum efficiency.

Why was this product reviewed in three prestigious medical journal? The main reason was the test results. With Preventive Healthcare being a growing concern, more and more JUICE-oriented products are filling the shelves capsules and gummies food stores everyday touting this or touting that.

We are a world inundated with information ye starved for knowledge. So, what's a person to believe? In the almost 6 years that juice+ has been on the market, countless thousands of people have reported countless thousands testimonials to this life enhancing product. Why? When you see the independent clinical reports and the third party documentation from around the globe, you'll understand too.

What's in this product?
Concentrates of apples, oranges, pineapples, cranberries, peaches, dates, pruned, papaya, cherries, carrots, (gluten free) barley and oats, parsley, beets, kale, broccoli, cabbage, spinach, tomatoes: and plant enzymes, (bromelain, papain, lipase, amylase, protease, cellulase) fibers (glucomannan, pectins, cellulose) acidophilus and allicin a from garlic. Has been tested for the presence capsules and gummies every bioactive phytonutrient found in plants and more importantly, it has been tested for bioavailability: do the nutrients actually get absorbed? The answer from three clinical studies, by three independent groups in three countries is YES! The anti-oxidants are absorbed and they act in your body to reduce by 4-fold the production of rancid fat molecules, the free-radicals known as lipid peroxides!

You don't have to have health challenges to get the benefits from this whole food product. Thousands of athletes the world over and countless others from every walk of life are using juice+ to maintain their health. Despite the scarcity or organically grown, pesticide free, enzyme active, vine ripened fruits and vegetables, (not to mention the bombardment of free-radicals we inhale with every breath we take). It is convenient, inexpensive and life enhancing, and best all a fraction of the cost or buying fresh, raw fruit juices and vegetables year round, if you could find them all ($1.32 per day for capsules or 73 cents per day for juice Chewables or Gummies, delivered to your door).

Need More Credibility?
Effective October 1997, it was granted a US Patent! On April 18,1998, was presented at the 1998 annual conference for the Federation of the American Society of Experimental Biologists (FASEB), due to it's significant positive effect on anti-aging and the immune system. This conference was attended by over 20,000 doctors, professors and scientists from all over the world. In December 1998, new research was presented at the annul meeting of the American Society of Cell Biology on the positive effect of on the immune system and DNA repair. Listen to 1-800-624-7671, option 5 for more details. For more information call the toll-free "listen lines' and get a "crash course' on nutrition, natural weight loss and much more from the medical doctors yourself or visit the website.  24 hour info line: 1-800-624-7671

Frequently asked questions by Parents of Autistic Children

1. GlutenAll juice products are certified to be FREE of gluten by our manufacturer. While oats and barley are present only the outer shells of the grains are used and NOT the inner core where glutens reside.

2. Casein, Since it is a plant based product, it is free of casein.

3. Yeast, Mold, Herbicides and pesticides The fruit juices and vegetables used undergo an oxidizing wash which removes yeast, mold, herbicides and pesticides. The finished fruit and vegetable powders are once again tested for the absence of all known herbicides and pesticides. Herbicides and pesticides are NOT used on any fruits and vegetables used in the product.

Active Plant Enzymes The water removal process of the fruit and vegetable juices done at a temperature that removes the water but does not destroy the most delicate enzymes present in the fruit juices and vegetables. JP+ is an enzyme rich product.

Bioavailability - The proprietary process used with juice results in very fine fruit and vegetable powders which aid in the absorption of nutrients into the blood stream. The published bioavailability study of juice supports the idea that juice is readily absorbed into the blood stream.

Food Allergies, Because of the process used to remove the water from the fruits and vegetables in , the sugar and sodium is also removed. Plant lectins, which can cause food allergies, attach themselves to the sugar molecule and …since the sugar is removed… the lectins are also removed. Most people with food allergies DO NOT negatively respond to these products.

Gelatin , (6) daily Gummies contain about 4 to 5 grams of prime quality beef gelatin. The juice Chewables have NO gelatin. If you use the juice Capsules and open the capsules and just sprinkle the powders into fruit or vegetable juice or…over cool food…there also will be NO gelatin. The gelatin used for the juice Capsules is Kosher certified.

Leaky Gut Syndrome – Leaky Gut can be the results of prolonged periods of poor nutrition. juice users with leaky gut, in combination with plenty of filtered water, frequently overcome the challenge within a year.

Sorbitol – sorbitol is used in Chewables and is necessary to keep the chewable from becoming too hard to chew. Stomach cramping and mild diarrhea in children resulting from sorbitol is usually experienced when eating 12 grams or more in one meal. Chewables contain about 2 grams of sorbitol in (4) daily chewables. There have been NO reports of these side affects when using juice Chewables.

Corn Syrup – Corn syrup is used in the kids version. It is necessary to maintain the texture. There is about 5 grams capsules and gummies corn syrup in (6) gummies (a Pepsi or Coke contains about 40 grams capsules and gummies corn syrup). Without it…they would either be to difficult to chew or ….after a few days…tooo runny to keep in gummie form.

Note: Most capsules and gummies the above responses were provided by the Company Biochemist, John Mory. NSA is the formulator and distributor capsules and gummies products

Claims, Benefits: Boosts the immune system, provides antioxidants, contains all the nutrients in seven to ten fruits and vegetables. Bottom Line: No capsules can substitute for fruit and vegetables, which contain the best balance of nutrients and phytochemicals. Full article, Wellness Letter, June 2005: If you are trying to increase your intake capsules and gummies fruits and vegetables, but you can’t quite make it to the recommended five servings a day, let alone the nine a day in the latest government guidelines, you’ll find plenty of supplements on the market that claim they can fill the gap. Juice Plus+ products are perhaps the most prominent. Remember when futurologists predicted that pills would replace foods on the modern table? That’s where Juice Plus+ comes in. Sold as capsules, chewables, wafers, and even gummies for kids, these supplements claim to capsules and gummiesfer the benefits of whole fruits and vegetables. Orchard Blend, according to the company website, is a mixture capsules and gummies seven freeze-dried fruits; four capsules are supposed to contain the vitamin C of four oranges. Garden Blend is a combination capsules and gummies ten vegetables; a day’s dose supposedly provides the beta carotene of three carrots and more vitamin E than several cups of spinach or broccoli. The Vineyard Blend offers seven types of berries and grapes, along with green tea extract, coenzyme Q-10, and a list of other compounds. The health claims and testimonials in the ads used to be astonishing, but these have been removed in recent years. For instance, a decade ago O.J. Simpson promoted it, claiming it had cured his arthritis (but then used his “crippling arthritis” as a defense at his trial). One statement from cannot be disputed-that scientists now know that diets high in fruit juices and vegetables reduce the risk of chronic diseases, including heart disease, diabetes, and some cancers. But then comes the large leap of faith: that the concentrates are the equivalent of foods-or even better. Of course, many supplement companies make similar claims. What sets it apart from the others, according to the website, is “a large and growing body capsules and gummies independent research.” How independent is the research? How good? The studies are funded by Natural Alternatives International, which manufactures. (Whether researchers are free to publish negative findings is not clear.) One study in the Journal of Nutrition in 2003 by Australian researchers found that capsules increased blood levels capsules and gummies antioxidants in 32 people over 15 weeks, and lowered levels of homocysteine (high blood levels capsules and gummies this amino acid are associated with heart-attack risk). But German researchers writing in the same journal dismissed the findings. The study never mentioned that the capsules had been spiked with additional beta carotene, vitamins C and E, and folic acid (known to lower blood levels capsules and gummies homocysteine). Thus the benefits, if any, may well have come from these added vitamins, not the fruit and vegetable concentrates. How did they know this? Because it’s claimed that the vegetable mix in the capsules contains high concentrations of lycopene (a carotenoid, like beta carotene)-but lycopene levels in the blood of the subjects did not increase. That suggests that the substances in the concentrates didn’t get through, or were not there in the first place. “Overall,” said the German researchers, “the conclusions . . . mislead the reader.” To take one more example of “independent research” that the company says is conclusive, a study from the University of Maryland School of Medicine in the Journal of the American College of Cardiology claimed that the capsules can reduce the immediate adverse effects of a high-fat meal. Just one heavy high-fat meal can reduce the ability of blood vessels to dilate, thus increasing the risk of a heart attack. However, in an editorial in the same issue, a truly independent researcher, Dr. Jane Freedman, shot down that idea and said that the study was not “clinically relevant.” If you feel like eating a high-fat meal, you’d be better off to include a colorful salad than to take supplements. No supplement or nutritional concentrate is “the solution for high-fat, low-fiber, low-nutrient diets.” Juice Plus+ cannot compensate for poor eating habits. More to come The website, of course, does not mention those criticisms. Other studies are said to be underway: one on ovarian cancer survivors; another involving patients with head and neck cancer; and yet another will evaluate whether it can affect the progression of heart disease. A Children’s Research Foundation claims to be tracking the effects of the supplements in children, but this simply involves give-aways of the products to kids, and subjective tracking by parents. A cute marketing gimmick, but it isn’t science. As for the possible uses of tomato for cancer patients or cancer survivors, the website of the Memorial Sloan-Kettering Cancer Center in New York has this to say: “No studies exist to compare the physiologic effects of supplementation with and eating whole fresh fruits and vegetables. It is distributed through a multi-tiered marketing scheme with exaggerated value and cost.” Such marketing schemes feature distributors who make money not only from their own sales, but also from the sales of people they recruit. There is no substitute for fruits, vegetables, and whole grains. You cannot “concentrate” significant amounts of them in a capsule, a chewable, or a gummy. You cannot turn a blueberry or an orange into a magic bullet in a pill. Stick with the real thing. UC Berkeley Wellness Letter, June 2005

HOW is it MADE? All fruits and vegetables used are grown under the strictest U.S.D.A. guidelines. To ensure highest quality, well-matured fruit juices and vegetables are always selected. Most come from the states of Washington, Oregon, California, Arizona, Hawaii, Florida, and Massachusetts. Any produce not grown in these areas from our list of well established growers is tested extensively to insure compliance with our requirements. All fruits and vegetables are chilled, hand sorted, and carefully washed with an oxidizing solution to kill yeast, mold and bacteria that are always present on fruits and vegetables prior to processing in our “one capsules and gummies a kind” refrigerated machine. This step is also important because any pesticide or herbicide residues, should they be present, will be removed by the oxidizing solution. The oxidizing solution is rinsed capsules and gummiesf prior to juicing. All products are free capsules and gummies pesticides and herbicides. During the proprietary water removal process, low temperatures and an oxygen-free atmosphere are maintained during the entire process to protect the most delicate enzymes in the juices. The finished powder is tested for moisture content, bacteria, yeast, and mold. Any batch not meeting specific safety criteria is rejected. The final stage involves blending and encapsulation. Before this point, the product must meet our stringent requirements for vitamins, minerals and enzymes. Before final release, the data on each batch which includes all manufacturing records, raw material certificates of analysis, origination documents and laboratory analysis are carefully reviewed to insure a product that is safe, efficacious and meets all Quality Assurance standards. These comprehensive records are audited both electronically and manually. Capsules, Chewables, Thins are gluten-free and dairy-free. The capsules are sugar-free. The Chewables, Thins and Complete contain a small quantity of fructose (fruit sugar) for texture and flavor enhancement. Six Gummies contain 5 grams of mixed sugars to enhance taste and stability. We do not list the individual vitamins and minerals because it a balanced food concentrate containing the vitamins, minerals, and phytochemicals found in fresh ripe fruit juices and vegetables. Because it a totally natural and balanced product, it cannot be compared to pills that are always fragmented and contain a very limited number of in totally artificial ratios (i.e. fragmented). The bio-availability of it is clearly demonstrated in the study published in Current Therapeutic Research; the decrease in DNA damage in The DNA Study and improvement in immune function in The Immune Studies. Copies of all three peer-reviewed articles are available upon request or you may find them on our website. Nutritional products do not contain anything herbal, synthetic or controversial. Any individual that can eat fresh fruit juices and vegetables can take and realize the benefits of fresh fruits and vegetables. John L. Mory Technical Services